EARTH ON EMPTY
college or high school environmental groups with Earth on Empty, or
start your own chapter of Earth on Empty! Become part of an expansive
network dedicated to improving everyone’s quality of life. Earth
on Empty strives to raise awareness of the SUV epidemic in non-violent
How to Start a Group
Build a Membership Base
Spread the word about the organization by word of mouth, writing in
to your school’s newspaper, leaflets, and posters. By sending
a letter to the editor of the school newspaper you can also advertise
the organizations first meeting location and time.
Becoming a recognized organization can have many benefits, including
funding and usage of valuable resources. To obtain recognition you
may have to meet certain guidelines. The Student Activities office
or even your student government is a great place to go for help and
Create brochures, flyers, and fact sheets for your organization that
highlights and describes your goals and mission. Soon, you will be
able to download flyers and brochures from the EarthOnEmpty.com website.
to do? After the organization has been established what should it
1. Public Education and Awareness
The group should try to consistently raise public and community awareness
by leafletting, creating displays, and writing letters to the editors
and authoring featured news articles.
2. Special events
These events can either be seasonal or reactionary. Examples are bike
to work week, earth day events, added publicity during major traffic
weekends such as Thanksgiving day weekend, Memorial day weekend, Labor
day weekend, and Fourth of July weekend. Picketing outside car dealerships
or organizing ticketing events are examples of events the organization
could take part in.
The organization can write to the auto industry, local congressional
representatives, local politicians, the EPA, and even to the White
House itself demanding higher fuel efficiency standards, formal inquiries
into reckless SUVs, and the elimination of the light-truck loophole.