the Ticket! Video Documentary Project
the Ticket! will document the unspoken public anger towards SUVs
and the unfolding of this guerrilla art strike geared to transform
this anger into social change. Through interviews and imagery,
this documentary will capture the journey of events leading up
to, during, and after this snowballing "art-in-action"
project around the U.S.
major goal of Thats the Ticket! is to dissuade people from
buying these fuel-thirsty roadhogs. By unveiling the rationale for
this creative protest galvanized by Earth on
Empty, Thats the Ticket! will explore how SUVs have some
to pervade American culture, and the facts, myths, and societal
impacts surrounding SUVs. This video will also explore alternatives
and solutions to the SUV problem.
By inspiring public discourse about SUVs, Thats the Ticket!
will constitute a hard-hitting tool to pressure consumers and automobile
manufacturers to make fuel efficiency a national priority. This
production will propel the message behind Earth
on Emptys National SUV Ticketing Project to millions more
people than will be ticketed, and perpetuate this message for years
beyond the Ticketing event in May.
the Ticket! will aim to enlighten those who have yet to realize
the insidious and profound impact of driving an SUV. At the other
end of the spectrum, this video will appeal to viewers of public
TV shows like Free Speech TV and P..O.V., and to an environmentalist
audience, similar to that of Silent Spring.